Website performance is a crucial factor in user experience and SEO rankings. By optimizing your HTML and CSS markup, you can significantly reduce load times and improve overall site responsiveness.

1. Minimize HTML Bloat

Avoid unnecessary `div` elements and excessive nesting. Use semantic HTML tags to structure your content efficiently, improving both readability and performance.

2. Optimize Images

Use modern formats like WebP instead of PNG/JPEG to reduce file sizes. Compress images using tools like TinyPNG or ImageOptim and wp engine implement lazy loading (`loading="lazy"`) to improve performance.

3. Reduce CSS File Size

Remove unused CSS with tools like PurifyCSS, and minify stylesheets using CSSNano or similar tools. Consider using CSS variables to reduce redundancy.

4. Use Asynchronous Loading for CSS & JavaScript

Implement ` ` for critical resources and load non-essential scripts asynchronously (`async`) or defer (`defer`) them to avoid blocking page rendering.

5. Enable Caching & Compression

Leverage browser caching by setting appropriate headers and use Gzip or Brotli compression to reduce the size of transferred assets.